Web Design

Flourish’s website architecture and advancement group conveys:

  • responsive;
  • quick sites with an emphasis on enhanced substance;
  • improved client experience.

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Web Design

Flourish’s website architecture and advancement group conveys:

  • responsive;
  • quick sites with an emphasis on enhanced substance;
  • improved client experience.

How Do You Do Effective Web Design?

Web design speaks to a website’s look and feel. In other words, how the user experiences the web presence, phone app, or software-as-a-product service.

Whereas web development operates behind the scenes by building code to create marvellous illusions, while ticking Google SEO boxes at the same time. EO web developers build sites on ‘canned’ content management systems like WordPress to develop website faster. Customers pay less for rapid turnaround.

Your website is where your customers gather to explore your products and services. And their first impression often makes or breaks your brand. Responsive web design adapts to devices customers are using, in particular the size of their screens. The internet is evolving. We must evolve with it too!

How Do You Do Effective Web Design?

Web design speaks to a website’s look and feel. In other words, how the user experiences the web presence, phone app, or software-as-a-product service.

Whereas web development operates behind the scenes by building code to create marvellous illusions, while ticking Google SEO boxes at the same time. EO web developers build sites on ‘canned’ content management systems like WordPress to develop website faster. Customers pay less for rapid turnaround.

Your website is where your customers gather to explore your products and services. And their first impression often makes or breaks your brand. Responsive web design adapts to devices customers are using, in particular the size of their screens. The internet is evolving. We must evolve with it too!

Web Design and Development Both Matter

Your website is your primary digital marketing presence. All your other strategies – search engine optimisation SEO, email and the rest point to it. But will it open as smoothly and efficiently as your business? And be a pleasure to use? Visitors will abandon it if they experience problems. That’s lost business! You need one of EO’s easy going user experiences if you want to grow your sales. • Web design that invites the user in • The right content to make your point • A smooth easy-go user experience • Solid web development you trust EO makes frequent use of WordPress as web development backbone. Would you like them to set it up so you can add your products, user testimonials, and blogs? That’s another great saving you get with EO, your ideal companion on your digital journey. We are in business and we understand your needs like few others.

The team at Engage Online has been critical in helping our University overcome the student recruitment challenges faced during COVID.


Professor Bill Lovegrove, AO

President, www.nantien.edu.au

You have been loyal to our firm for many years and have removed the stress of worrying about marketing and leads.


Fran Edwards, BEc LLB

Partner, edwardsfamilylawyers.com.au

Working with the boys has been an absolute blessing, our website generates strong leads and our traffic is solid, we are growing every year so [let’s] keep the good times rollin!


Luke Paradise

General Manager, paradigmhomes.com.au

Thanks [Engage Online], 3 years of great work, it [muh.org.au] has come a long way and is performing well.


John Chatterton

Director of Marketing, mq.edu.au

Client Success Stories

Specialists Case Study

Edwards Family Lawyers is a specialist Family Law Firm centrally located in North Sydney. In 2017, Edwards Family Lawyers was recommended in the Doyle’s Guide as one of the Leading Family and Divorce Law Firms in Sydney.

READ MORE

Medicine Case Study

Smiles Dental Clinics is a professional and comprehensive dental care company based in Brisbane, with a strong focus on quality healthcare and customer-friendly service that is uniform across all locations.

READ MORE

Manufacturing Case Study

Established in 1970, Therma Truck is recognised as one of the finest builders of refrigerated truck bodies in Australia, supporting companies including Streets Ice Cream, Coles and Steggles.

READ MORE

The EO Take on Design and Development

We invest time to understand each client’s special needs … That way they get a website that stands out from all others.

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Phase 1: Discovery

We gather all the goals the website must meet during the initial research process:

  • What does our client hope to achieve?
  • How does that map across to their users’ needs?
  • Can we use third party agents to spread their message?
  • How about using social media and email services?

Phase 2: Road Mapping

Building a website is a complex process. A detailed process needs a plan!

  • What will the broad layout and site map look like?
  • Will this arrangement meet client and user goals?

EO then writes up the site map in a series of wire frames. We ask the client to approve. They visualise a website that’s fast, and responsive to all user interfaces.

Phase 3: Project Plan

We now ready to get down to work. We agree a project plan that lays out all the essential steps. Who will do what, and by when to complete the creative process?

Everything we do must be fit for purpose. Does it map back to our client’s needs? How will their users respond to the interface? Will it be easy to navigate?

Phase 4: Construction

We now have everything we need for the web development phase, construction by coding. The work is detailed as we develop front end templates and back end details.

Then we reach the final stage, entering the content in spaces we prepared. Everything fits perfectly. Visitors will admire previews on social media. They will want to visit!

Phase 4: Achievement of Your Goals

We are almost ready let the site go live. So you can share the permanent link with your contacts. But first, we must thoroughly test it, and perfect the product.

Then we hand the site to you for approval, before releasing it in the public domain. Then it is over you to add your customer feedback, blogs, and so on.

Phase 6: Providing Support You Need

EO does not believe in enforcing service level agreements. We are always available to help. However, we believe in letting our customers decide the level they need.

We close by mentioning the imperative to keep sites up to date, to protect them from hacking. That’s because we want our sites to have long, and successful lives!

Web Design’s Frequently Asked Questions

Why Do I Need a Website?

The majority of customers begin their searches on social media, and then visit websites that attract. Then they decide how and where they make their purchases. It’s become almost impossible for companies to survive without decent web presences. They also provide an essential back bone for other ecommerce marketing.

Which CMS is Best for Me?

Content managing systems CMS are the frameworks web designers create to hold content (images, words, videos and so on). WordPress is the most popular CMS with over 450 million sites running. And no wonder, when there are thousands of styles, themes and plugin apps available. This variety creates endless opportunities to create a unique presence. In fact, the biggest problem may be choosing the right one. The content editor is a real pleasure!

How Does Web Design Affect SEO?

SEO is a broad array of techniques to improve inbound traffic from search engines. Here we think about both quantity and quality of results. But it is equally important for users to stay on page after they arrive. Slow speed, hard-reading fonts and annoying popups can irritate them and chase them away. That’s why we say fit-for-purpose web design, and convincing content go hand in hand. Provided of course you need a website that brings visitors and business!

How Do Interactive and Responsive Design Compare?
  • Interactive web design responds to the user’s actions, so they feel welcome and appreciated.
  • Responsive web design, on the other hand adapts to the user’s technology in terms of their device.

EO websites incorporate and balance both elements, so visitors enjoy the experience, and find out what they want fast.

What Is a Landing Page?

A landing strip should be an airplane’s first contact when it lands at an airport, and ensure a smooth landing. Then passengers can disembark and explore.

A landing page has similar purpose after visitors follow a link. They should arrive smoothly, and discover what they expected to find. However, the content varies.

A landing page that follows a link offering something specific should meet that purpose. Whereas one offering information may be more descriptive.

However, the most important thing is links must be honest, and stick to their promises. For if they do not, then you may lose the contact forever after all the effort finding them.

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Our digital marketing consultants are able to assist with most queries you have. We guarantee to provide you current knowledge and data from tested marketing strategies in order to assist you.

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