Search Engine Optimization (SEO)

SEO is short for Search Engine Optimisation. It is a core element in our digital marketing strategy. This is because of its power to influence search results.
First, our SEO experts analyse the content on your website. Then, they tweak every word and phrase so they attract search engine attention.
Your website will perform better when you have the right search engine optimisation plan. However, you have to be patient. That’s because it takes a while for search engines to catch up.

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Search Engine Optimization (SEO)

SEO is short for ‘search engine optimisation’. It is a core element in our digital marketing strategy. This is because of its power to influence search results.
First, our SEO experts analyse the content on your website. Then, they tweak every word and phrase so they attract search engine attention.
Your website will perform better when you have the right search engine optimisation plan. However you have to be patient. That’s because it takes a while for search engines to catch up.

SEO: And Why You Need It

SEO is definitely something to evaluate if you want your internet business to expand. Why is that? It is because SEO finds customers looking for your services, and ‘invites’ them to come on board.

A search engine optimization campaign from EO takes a two-prong approach. First by targeting your content, and then your website code in the background.

But EO experts will remain with you after completing the exercise, to monitor your actual results. That way, you will know your SEO marketing campaign is bringing you the quality leads you deserve.

SEO: And Why You Need It

SEO is definitely something to evaluate if you want your internet business to expand. Why is that? It is because SEO finds customers looking for your services, and ‘invites’ them to come on board.

A search engine optimization campaign from EO takes a two-prong approach. First by targeting your content, and then your website code in the background.

But EO experts will remain with you after completing the exercise, to monitor your actual results. That way, you will know your SEO marketing campaign is bringing you the quality leads you deserve.

How to Grow Your Business with SEO

Are you looking for serious business growth? That’s growth that sustains longer than a pop-up link on Google. Well if you are we’ll open a window and explain how SEO works.

SEO locates, and attracts people looking for goods and services you provide. An EO search engine campaign moulds your content so it meets them on their journey. And features the keywords they are most likely to use in their searches.

But EO does more than simply set your business up for success by giving you a competitive edge. Our specialists monitor your progress to fine tune your campaign

The team at Engage Online has been critical in helping our University overcome the student recruitment challenges faced during COVID.


Professor Bill Lovegrove, AO

President, www.nantien.edu.au

You have been loyal to our firm for many years and have removed the stress of worrying about marketing and leads.


Fran Edwards, BEc LLB

Partner, edwardsfamilylawyers.com.au

Working with the boys has been an absolute blessing, our website generates strong leads and our traffic is solid, we are growing every year so [let’s] keep the good times rollin!


Luke Paradise

General Manager, paradigmhomes.com.au

Thanks [Engage Online], 3 years of great work, it [muh.org.au] has come a long way and is performing well.


John Chatterton

Director of Marketing, mq.edu.au

Client Success Stories

Specialists Case Study

Edwards Family Lawyers is a specialist Family Law Firm centrally located in North Sydney. In 2017, Edwards Family Lawyers was recommended in the Doyle’s Guide as one of the Leading Family and Divorce Law Firms in Sydney.

READ MORE

Medicine Case Study

Smiles Dental Clinics is a professional and comprehensive dental care company based in Brisbane, with a strong focus on quality healthcare and customer-friendly service that is uniform across all locations.

READ MORE

Manufacturing Case Study

Established in 1970, Therma Truck is recognised as one of the finest builders of refrigerated truck bodies in Australia, supporting companies including Streets Ice Cream, Coles and Steggles.

READ MORE

Our SEO Services

Local SEO

We will develop a search engine optimization strategy to help your business become more visible in Google’s local search results.

Lead Generation SEO

We will optimize the process of winning potential customers for products or services by acquiring website visitors from online search engines.

Sydney SEO

We will provide you with a complete set of SEO services for your online business in Sydney. 

Law firm SEO

Our optimization of your law firm website for search engines will help you receive more cases from their desired practice areas.

Does This Mean No More Paid Marketing?
Both SEO and paid advertising have their place in the ‘marketing mix’. That’s why you need to implement both, and fine tune the balance based on results.

You may need to make ongoing adjustments to ensure you have the best of both worlds, though. Remember, advertising is fast although people forget its messages, while good SEO builds longer lasting trust.

Why We Ignore Web Vitals at Our Peril
It’s critical visitors have a pleasant experience on your website. Google knows this. It’s assessment of website performance influences your website’s ranking, and your probability of being noticed in its search results.
What Matters Most? Keywords or Topics?
Internet users search for information about topics. Although search engine logic focusses more on the keywords in their search phrases.

Choosing a core topic opens the door to multiple posts using different approaches, and this helps maintain user interest.

However, you also need the right keywords for Google to find and rank you. The best compromise is using both topics and keywords wisely.

Why does SEO take so long time to work?
Perhaps you are wondering why SEO takes months to have full effect. This is because search engines including Google have billions of websites to keep track of.

Their virtual robots, or spiders as the industry calls them are incredibly fast. But they may not be able to view your SEO improvements for a while. This why you have to be patient. Good SEO takes time

What are core web vitals?
Google’s Core Web Vitals – An Update

Google must deliver good search results so its users stay on board, and it keeps making money. Google keeps its search logic a close secret, although occasionally clues slip out.

The search engine is using three core web vitals to rate a visitor’s experience as follows:
• How quickly a page loads
• How it responds to user input
• How stable a page is while loading

Does Site Speed Affect Search Results?
Yes, it definitely does. That’s because you, we, users and Google all dislike slow moving sites. And dislike means we mouse away and bounce off the site.

Search engines mark web pages down that don’t attract, and hold user attention. Only really fast ones makes it to the first pages of search results.

How Does SEO Split Testing Work?
Splitting something means dividing it into two different parts. If we make two different versions of a web page, and are patient we can find out which version works best.

However, we don’t only experiment with keywords at EO. We compare the effectiveness of different images, description, and calls to action. This is a shortcut to improving web page performance, without starting all over again and costing more.

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Our digital marketing consultants are able to assist with most queries you have. We guarantee to provide you current knowledge and data from tested marketing strategies in order to assist you.

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