Google AdWords Management Services Illawarra (PPC)

Engage Online offers experienced Pay Per Click (PPC) experts who know best how to use Google Ads, Bing Ads, and other leading platforms. As a Illawarra Google Ads management agency, we know PPC inside and out.

What are Google Ads (AdWords) services? How do they work in Illawarra?

Google Ads, formerly AdWords, is Google’s advertising program. Google Ads uses an online auction system, enabling you to bid on the ability to have your ad show up under the “Sponsored Listings” in Google search results. These ads also appear on certain web pages, and they can be extremely valuable under the right circumstances.

Engage Online is a certified partner of Google Ads and is fully qualified and approved by Google to help you start and manage your account. Google Ads is one of the best ways to launch a new website or generate traffic to an older website that has struggled to gain traction with the search engines.

Google uses a process called “contextual targeting” to match the correct ads with the correct search queries. By analyzing text, language, links and page structure across millions of web pages, Google is able to match your advertisement with the pages that your customers visit. When properly targeted, this can lead to tremendous gains in traffic and increased revenue for your business. Implementing an effective PPC strategy, though, can be extremely challenging for the inexperienced user.


Google Ads is a form of PPC advertising. PPC connects products and services with the appropriate potential buyers. In other words, if Seller A sells musical instruments in Illawarra, and Buyer B is looking to buy musical instruments from a seller in Illawarra, the PPC platform uses a complex algorithm to bring Seller A and Buyer B together. If you sell products or services, you want your audience to find you as easily as possible, no matter where they conduct their online searches.


PPC typically uses an auction format. As a seller, you have the ability to bid on keywords. You then create ads which are used in the platform’s Sponsored Listings. Whenever someone clicks your ad and visits your website, you pay a fee based on the value of your chosen keyword. Since Google Ads functions as an online auction, highly competitive keywords will cost you much more than smaller niche keywords

The benefit is that you only pay for the clicks your website receives. The downside, though, is that in order to be successful with PPC, you must earn enough money in sales to pay for those clicks while still turning a healthy profit. That’s why it’s absolutely essential to balance your pay-per-click budget with a healthy conversion rate.

Why Isn’t my Adwords campaign Making Money?

You may have heard about Google Ads, and you may have even tried using the service yourself, but without achieving positive results. Like all technologies, PPC has certain inherent challenges. These include understanding correct keyword research, building a good Quality Score, writing ads that translate to a high CTR and relevant traffic, and knowing how to geo-target your ads in an effective manner e.g. Google Ads in Illawarra.


Engage Online founder and Director Matt Gall understands the frustrations that businesses have with PPC management:
“I have seen too many clients come to me after building their own initial PPC campaigns, only to discover that they were losing huge sums of money each day. If you’re new to PPC management, I strongly suggest seeking professional guidance and training, or better yet, simply hiring an expert to manage your campaign on your behalf, while you supervise.”

About Us

+10 years Experience
Over 70 active clients
Aussie Owned/Operated
Based in Illawarra

If you’re looking for a professional Illawarra Google PPC management agency, you’ve come to the right place. At Engage Online, based in Warilla, our Google Ads specialists are happy to help you build your PPC campaigns and landing pages in the most profitable way possible. Our Google-certified professionals each have hundreds of hours of full-time experience in managing campaigns across numerous industries, and we’re equally proficient in other PPC platforms including Bing, Amazon, and Facebook. Our experts can help you to achieve much greater success in your efforts.
Engage Online

About Engage Online

Engage Online is a company with our head office located in the beautiful city of Wollongong. Engage Online proudly works with a wide range of businesses, bringing diverse challenges and solutions.

Our fully-loaded digital agency began as many of the best things do: across a sticky pub table. We started life with a mission: to offer the best of traditional web design blended with real commercial insight.

We are one of the few Australian Digital Agencies which operates with business acumen at its core, offering real value and measurable results to discerning clients who wanted both style and substance for their online business.

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We are digital experts, please reach out for assistance.

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Shop 2, 6 Beverley Avenue,
Warilla, NSW, 2528

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